PR Evaluation helps differentiate an organization or client from its competitors in an increasingly competitive market place. It builds credibility and ensures that results are taken seriously at the highest levels. When applied in the right way, media evaluation is a strategic and tactical tool for people working with PR, marketing or business intelligence.

The IPRA Macro Model of PR Evaluation
Borrowing from a number of models and studies published previously, the IPRA Macro Model of PR Evaluation provides a practical approach for planning and carrying out evaluation of public relations.

Mass MediaAudit ® DEMO version
MASS MEDIAudit® is an easy-to-use Windows program to carry out media analysis on your PC. MEDIAudit® automatically calculates and reports key quantitative metrics to show the effectiveness of your publicity and that of competitors. Click here for a DEMO version.

Guide to PR Evaluation
The sound professional judgement of communicators, based on clear goals and objectives, can now be supported by good research to monitor media profile, progress and achievement at appropriate intervals. This section provides an overview of the various facets and nuances of PR Evaluation.

The PR Evaluation Toolkit
PR Evaluation turns piles of press cuttings, television and radio tapes and web pages into clear and concise management information. Information that not only enables you to measure your output, but also to feedback into your planning process. The PRonagraph Evaluation Toolkit is a ready reckoner on evaluation methodologies.

A Glossary of Evaluation Terminology
Each organisation has different needs, different issues, different pressures and, therefore, different requirements. This section provides a quick reference to various terms and techniques in an easy to read glossary format.