Case Studies
		Case Study of the Month
	aa	DaimlerChrysler Maybach: International Launch
		"The most extravagant debut the auto industry has ever seen" by Auto Express, this is by far a winner
		Other Award-winning Case Studies
	aa	Mummy: The Inside Story
		A finalist in the IPR 2003 planning, research and evaluation awards, the campaign reached 22 million people in all
	aa	Wilkinson Sword: Cutting Edge of Comedy campaign
		At the 2002 AMEC Awards, this case study won the prestigious Platinum Award for Starfish Communications and Metrica
	aa	Volvo XC90: A holistic view of the launch
		The implementation of integrated metrics saved Volvo £2.5 million from the advertising budget