For years we have been told that we can never expect to get proper credit for what we do in public relations until we can find an effective way to measure our effectiveness.

Most other professions have recognized measuring tools -- engineering devices, chemical reactions, case law, charts and figures. But public relations efforts have always been gauged in a variety of ways -- each using a different kind of measuring stick.

Interest in public relations evaluation has surged in recent years, as the public relations field has grown in size and sophistication, and as those who practice in the field have found themselves more often than ever being asked to be accountable for what they do.

This Website is aimed at becoming a point of reference for the over-impending debate of PR Evaluation. The site aims not only to provide up-to-date news and analysis from across the industry pertaining to this debate, but can also be used as a resource for industry-wide information, case studies, academic papers and research.

This is a site solely developed as an academic exercise and is not intended to misrepresent and/or misappropriate information on/from people and organisations mrntioned herein. Should any of the organisations or people mentioned in this site wish to be dissociated with (URL), please write to the Webmaster at e-mail.