Metrica dominated the 2004 AMEC Communication Effectiveness Awards held at The Berkeley, Knightsbridge, London.

Metrica took home the prestigious Platinum Award as well as a gold for their client 3 in the Business-to-Consumer category. "This entry was used as the all-important element that closed the communication loop between strategy formulation; execution and measurement of results." commented Chairman of the Judges, Simon Quarendon.

Metrica also won a gold in the Not-for-profit sector. As one of the most keenly contested Awards to date - with more than double the number of entries than in 2002, Richard Bagnall from Metrica was particularly proud of their achievement "I am very proud of all at Metrica for achieving such high recognition from our industry peers. Analysis is essential for PR to take its rightful seat at boardroom level. When applied correctly it can help not only to demonstrate the effectiveness of communications programmes but also to plan them properly from the outset and fine tune them as they run."